Inside the Speaker World: Simone de Villiers Shares Insights at PSASA 2025

At the recent PSASA (Professional Speakers Association of Southern Africa) Convention, our founder, Simone de Villiers, sat down with Kim Vermaak to discuss what goes on behind the scenes when booking top-tier talent for the world’s biggest stages.

Simone unpacks how Social Alchemists selects, develops, and elevates keynote speakers, emcees, and event talent in this candid and value-packed interview. From what makes a speaker stand out to the essentials of marketing materials and why proof of concept matters, this is a must-watch for both seasoned and emerging voices in the industry.

Key Highlights Include:

  • How Social Alchemists curates speaker talent (1:32)
  • Behind the PSASA Speaker Showcase (3:04)
  • What speakers need to know about marketing themselves (4:50)
  • The importance of collaboration and readiness (5:45)
  • Building a speaker catalogue that works (8:10)

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