Lynn Baker is a renowned Customer Experience Specialist (CXS), speaker, and the visionary behind The Customer Journey Game—an innovative board game designed to help businesses identify pain points, enhance service delivery, and create exceptional customer interactions. With a passion for transforming the way organisations approach CX, Lynn doesn’t just speak about customer experience—she makes it come to life through interactive and immersive learning.

Her expertise is backed by world-class training, having studied with the Disney Institute in the USA and earning her certification as a Customer Journey Mapping Facilitator and Customer Experience Specialist from CX University USA. As the founder of The Customer Experience Company SA Pty Ltd and a long-standing judge for the prestigious International Customer Experience Awards, Lynn is at the forefront of global CX innovation.

Unlike traditional speakers, Lynn engages audiences through hands-on experiences, shifting mindsets from passive listening to active learning. She works with businesses across industries to create customer-centric cultures, delivering dynamic keynotes that provide real-world solutions for improving customer loyalty and satisfaction.

As a founding director of the Customer Experience Association of South Africa, Lynn is committed to driving excellence in CX strategy. Whether working with corporate teams or speaking at conferences, her approach ensures that attendees leave not only inspired but equipped with actionable strategies to elevate customer experience.

For organisations seeking a speaker who delivers more than just insights—who creates lasting impact through experiential learning—Lynn Baker is the perfect choice.