Larry began performing at corporate and private events, while garnering several National and Provincial Championships. Such were his talents that world famous Las Vegas Magicians, Siegfried and Roy awarded him the SARMOTI (Siegfried and Roy Masters of the Impossible) Grant - a bursary for his final year of study at the College of Magic.

After graduation, Larry took interest in Mentalism - acts of mind-reading, metal bending and telekinesis - studying it in his spare time. Soon, he began showcasing his skills on television and radio - making spoons and forks bend across these platforms affecting people in their homes, including fixing broken watches, making light bulbs burst, making TV’s switch on and more. In 2006, Larry was invited to the world-renowned Magic Castle in Hollywood, the members of which are only the most prestigious magicians in the world. He went on to become the youngest South African to ever perform there and the only to ever be awarded membership at that time.

Larry is an extremely popular live show and corporate event performer, inspiring his audience to ‘Believe To See’ instead of ‘Seeing to Believe.’ In so doing, he truly opens their minds to new possibilities by getting them to believe in the impossible and thereby creating their own dreams.

Today, Larry Soffer is the most influential name in magic and mentalism across Africa and he is fast earning an exceptional name abroad as his brand continues to grow from strength to strength. This high-in- demand magician and mentalist has performed for the likes of Beyonce, Jay-Z, the Prince of Saudi Arabia, Prince Harry, Princess Eugenie of York, Michael Johnson, Hootie and The Blow Fish, Luke Perry, Andy Macdowell, Ruby Wax, Mike and the Mechanics, Vinnie Jones, Uri Geller, former SA President F.W.de Klerk, SA Finance Minister Trevor Manuel, the SA Cricket and Rugby teams, PJ Powers, Zuraida Jardine, DJ Fresh, Lee-Anne Liebenberg and more.