Today, with over 20 years of working in print, broadcast and digital media, Bruce brings a unique brand of realistic optimism to the murky intersection where business, politics and society collide.

Bruce Whitfield is a master storyteller who interprets the noise at the murky intersection of global business, politics, and society for international audiences.

Bruce has spent more than two decades analysing South Africa’s fraught political economy, and draws on critical lessons from remarkable people who have built global businesses in one of the planet’s most challenging environments. With these, he inspires and captivates organisations and teams – regardless of industry, market, or location.

Bruce understands the power of grit, tenacity, and genius - and conveys this message with passion, humour, and purpose to activate teams and organisations looking to thrive on the edge of today’s chaotic world.