Aki founded of The Leadership LaunchPad, your customer experience “Guide on the Side” almost four decades ago and speaks at hundreds of conferences every year for global blue-chip clients. He is also a “closet academic,” and lectures for various business schools locally and internationally.

His value lies in combining marketing expertise with behavioural science and psychology to assist people and companies generate hundreds of value innovations that will guarantee their customer loyalty and success.

With nine books, regular articles and posts, and occasional appearances in the media, his passion is to change the world through service. His enthusiasm for presenting and sharing his knowledge and stories keeps audiences entertained all over the world.

His childhood dream was to play in a heavy metal band – a dream which he has not completely abandoned just yet! (Although he does make up for that by singing in his church choir.) When he needs time out, he combines his love of the African bush with a hobby in astronomy.